The Israeli Tenants Syndicate | Preservation Project

The project formulates a proposal for a cooperative living format, which exists in the world but is less known in Israel due to the lack of bureaucratic, legal, and financial responsiveness. Preservation is perceived in our minds as a real estate development process that invites and accelerates processes of pushing out an existing population in favor of a new, more affluent population. Although the Noga neighborhood has undergone and is still facing gentrification processes, we are interested in integrating the cooperative housing model into the preservation processes as a means of strengthening the communal and unique character of the Noga neighborhood. The Noga neighborhood reveals itself as a manifestation of an intimate neighborhood that is reflected in the commonality that exists in the various levels of life in the neighborhood; From social activities to business collaborations that take place between people on the commercial ground floor of Noga. The integration of the cooperative economic model together with the unique communalism led to a planning thought that would bring to light the qualities of these two factors. The desire to combine the "micro-community" - the cooperative, and the "macro community" - the neighborhood. The intervention strategy seeks to bring the neighborhood into the building through a new treatment of the building's mass, along with dispersing programs on various levels. The starting point of the project is also the weak point of the building in the circulation system that separates its various parts. The formative expression in the intervention strategy is expressed in two ways. the first is removing and subtracting from the general building mass, in order to create more opportunities for meeting places and views between the various functions. The second is in maintaining the set of protrusions of the corner with balconies that emphasize the public space differently every time.